Vicki Diaz working her shoulders

PRIME Fitness Lateral Raise

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The PRIME Fitness Lateral Raise is a game-changer for anyone wanting to develop round shoulders and less trap use!
PRIME Extreme row

PRIME Extreme Row

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...destination is now home to Texas's largest selection of PRIME Fitness equipment.

PRIME Showcase: Leg Extension Extreme Hypertrophy Set

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Have you noticed all the shiny new machines with green trim around…

The PHIT Act Brings the Parties Together

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In one of the most divisive periods of our nation's history,…
Hamstring curl
woman working out

In the News: Demystifying Weightlifting for Women

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CBS 19 in Tyler recently ran a story on the stigmas surrounding…