Vicki Diaz working her shoulders

PRIME Fitness Lateral Raise

The PRIME Fitness Lateral Raise is a game-changer for anyone wanting to develop round shoulders and less trap use!
PRIME Extreme row

PRIME Extreme Row

...destination is now home to Texas's largest selection of PRIME Fitness equipment.

PRIME Showcase: Leg Extension Extreme Hypertrophy Set

Have you noticed all the shiny new machines with green trim around…

The PHIT Act Brings the Parties Together

In one of the most divisive periods of our nation's history,…
Hamstring curl
woman working out

In the News: Demystifying Weightlifting for Women

CBS 19 in Tyler recently ran a story on the stigmas surrounding…